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Getting a grip on what is happening locally can help you make better decisions on how to sell your property. A little bit of research goes a long way. Keep your ear to the ground, read the local property pages and regularly check online. Also, see if you can speak with local people ‘in the know’ – especially those that have bought and sold recently.

Understand Sold House Prices

People often fail to sell quickly because the price is not in line with real market conditions. Unless there is a lot of competition (a ‘buyers market’), people often sense when something is priced too high. This often means that the house lingers on the market for too long and loses its appeal. Although estate agent’s estimations can give you a rough idea, we recommend using the Land Registry to understand the real sold value. This is a government portal that collects historical property sales data since 1995.

Check Out Your Competition

Have a look at what other properties are currently on the market – mainly using Rightmove and Zoopla. In cities, searching within a 1/2 mile radius is usually enough. You might have to search further if your house is more remote. See how long they’ve been up for sale, their condition and how yours is priced in comparison. You can then focus on making your home stand out from the pack.

Understand Seasonal Selling

Although there’s never ‘perfect’ time to sell your property, we mainly see that the Spring and Autumn months are peak periods. But remember, you can sell during any season as long as you’re willing to adapt. In the winter, for example, try to get the property looking cosy and comfortable. People should love coming out of the cold and into your home! In the summer months, highlight the amount of natural light that comes into your property alongside any external features. The main thing to remember is that people often buy into a lifestyle. Focus on bringing out the most enjoyable aspects of the house any time of the year.

Know Your Target Buyer

Understanding the types of potential buyers that will be looking around can help guide how to present your home. For example, if your house is in a wealthy area, it is worth spending extra on good fixtures and finishings. A good estate agent should be able to advise you on this.

Keeping Up with the Jones’

People buying property will often look at the surrounding environment. Make sure that the external aspects of your home look as good as the neighbouring properties on the street (if not better).

Mobile and Broadband Connectivity

More buyers are placing a priority on having a good mobile and a broadband connection. Google search ‘check broadband speed’ and ‘check mobile signal’. The Ofcom checker is also useful for this. Generally speaking, in urban areas there shouldn’t be any issues. If your house is more remote, it’s sometimes good to install a booster and then let potential buyers know that the speed is decent.

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Ask for our services by Noah Winkler